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Creative Packaging Designs For Small Businesses

Creative Packaging Designs

Your business may be small, but that doesn’t mean you should compromise on the look of your products. Take a look at these creative packaging designs for inspiration for your next stunning product line.

Stylish Juice & Smoothie Branding

These bottles, designed by Lyon & Lyon, are stylish yet simple. The clean white space and irregular label shapes combine to offer an eye-catching bottle in an array of colours. The aluminium cap elevates the bottle from standard supermarket fare to gourmet health food status.

juice bottle - creative packaging designs

Image courtesy of Grits & Grids.

Top tip: Use an offbeat label shape to make your product stand out. You can also use labels as tamper-evident seals, if your lids don’t have this functionality built in.

Jars For Homemade Jams & Preserves

These decorative jam jar labels are perfect for homemade preserves. If you’re giving them away as gifts or wedding favours, be inspired by these cute labels. The rustic patterned cloth lid covers add an extra homely flourish to your jars.

jam jar - creative packaging designs

Image courtesy of Whimsical Wonderland Weddings.

Top tip: Use a flat curved jar to make it really easy to apply your labels. This 125ml glass food jar is ideal.

Illustrated Beer Bottle Designs

These super fun beer bottles for Uruguayan brewery Birra Bizarra really tie the company name in with its branding. Designed by Mundial, each label has a cute circus character design to illustrate the various flavours.

beer bottle - creative packaging designs

Image courtesy of Oh Beautiful Beer.

Top tip: Illustrations can give your brand a really unique flavour. It’s perfect for brands looking for a more premium creative packaging design.

Locally Designed Honey Jars

These adorable honey jars were designed by Michelle Rose Innes, a Welsh designer, for Welsh honey business Black Mountain Honey. The cute gold lid is perfect for honey, especially with the added honeycomb print.

honey jar - creative packaging designs

Image courtesy of Rose Innes Designs.

Top tip: A local designer can add a really personal touch to your products, which in turn will resonate with your customers. Research local artists who can transform the look of your product.

Minimalist Japanese Beer Brand

The simplicity of these beer bottle labels are sure to attract attention. Although the bottle colour is the same, the contrasting white label and the complementary red label offer vastly different looks.

stubby beer bottle - creative packaging designs

Image courtesy of Oh Beautiful Beer.

Top tip: Playing with colour can make a huge difference in your branding, especially if you favour a minimalist look to your labels. Try out different colours for denoting different product lines.

These creative packaging designs are perfect for small businesses looking to overhaul their brand identity. It’s also important to source a base bottle or jar that works with your design. We offer a huge range of versatile packaging products that work well with lots of different packaging designs and branding. Take a look at our packaging picks below.

Shop Our Packaging Picks

500ml Amber Beer Bottle - creative packaging designs 100ml PCR HDPE Lotion Bottle 125ml Glass Food Jar
500ml Amber Beer Bottle 250ml Glass Juice Bottle 125ml Glass Food Jars
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How To Achieve A Vintage Style With Your Brand

vintage style

Every brand needs to have an identity to make it stand out from the competition. For instance, Innocent Drinks brand themselves as a childish, carefree company, whilst a tech company like Apple positions itself as the authoritative voice on technology and design. But how exactly do you carve out an identity for your brand to differentiate yourself from the pack? We’re here to talk you though a few of our ideas on how to achieve a vintage style brand identity for your beauty, drink or food range.

Packaging

What you package your product in makes all the difference to how it is perceived, however many vintage packaging options are simply not suitable for the types of product you are selling. Here at Ampulla, we do have a range of study, vintage style packaging options that we think will make your brand achieve the look you desire.

Apothecary Bottles

Our range of apothecary bottles is perfect for bottling fragrances and they double up as fantastic reed diffusers. The old-school styling of the bottle is only accentuated with the addition of the glass stopper, which seals in all your product’s freshness. We think that these bottles would also be a great packaging option for powders and tablets, as well as herbal remedies. Our amber apothecary bottles are ideal for storing light sensitive products such as medicines, as the tinted glass acts as a UV filter to prevent light damage!

Swing Top Bottles

Swing top bottles are ideal for packaging home pressed juices, sloe gins and other old-school drinks such as elderflower cordial. The faceted sides of some models in our range add an extra bit of rustic glamour and the ceramic stopper not only looks great, it’s convenient as well! The stopper is airtight to keep your beverages fresh for longer and is attached to the bottle so you’ll never lose it! Ideal for use in bars and restaurants, as well as for retail use.

vintage style bottles jars

Green Tinted Bottles

We have a small range of olive green glass wine bottles which are traditionally used to store red wine. The green tint of the glass makes red wines look even darker, richer and more appealing to your customers, whilst retaining the air of vintage style that you would expect from a centuries-old vineyard. Fit with a cork stopper to complete this classic look.

Gingham Lids

If you’re selling a range of homemade jams, our glass jam jars are fantastic at projecting a vintage style and rustic look. We have a range of sizes that go from a small 1oz (30ml) right up to a large 2lb (700ml), each of which come with the option to add a twist off lid. These lids are what make these jars so attractive as we have a selection of colours and patterns which include gold, gingham and fruity! We especially recommend the gingham lids if you want to achieve the vintage look. They look great at farmers markets and village fetes!

Labelling

Your labelling is very much as important as your choice of packaging. It doesn’t matter if you’ve got the best bottle or jar in the world, if it doesn’t instantly tell your customer what your product is, it isn’t going to sell! Your labels also have to get across your brand personality to your customers with just a glance. So how can you convey that your brand is vintage?

vintage style wine bottles

One thing you could do is use the texture of rustic writing materials, just like the wine maker below has done with their wine labels. The faded beige and brown implies that the labels have been there for a while, and that the wine inside has aged and improved in taste.

This style works for not only beverages, but food and beauty products as well. In order to complete the look, you need to choose a colour scheme and font that reflects your brand. There are so many vintage style fonts that you can pick from, whether you opt for typewriter style, calligraphic or other! Just check out the examples we’ve put together below for some inspiration.

vintage style fonts

In terms of colour, we recommend using brown, beige, gold and green colours to make the most of the rustic aesthetic.

Brand Voice

Finally, a true vintage brand needs to have a backstory. Clearly if your brand is truly vintage and has been around for decades, you will have a long company history that you will be able to condense into a charming tale that you can place on your packaging or a page on your website. If you make sure to weave this backstory into any copy that you produce, you can begin to embed this brand identity into the minds of your customers over time and encourage them to be loyal to your products.

Even if your brand is new to the marketplace, if you are marketing your products under a vintage style, then we assume that you would have a story of how your product was created inspired by the past. Use this link or inspiration from the past to create a connection to your customers in the present and future!

Do you have any tips of your own on how to achieve a vintage style with product branding? Comment below and share them with the world!

Liked our guide to achieving a vintage style with your brand? Then we think you’ll also enjoy our Cardboard Effect Bottles.